CDL Mentor helps aspiring truck drivers get their trucking license. They do this by simplifying the process into simple steps so that anyone can follow them.
They offer information and guides to their readers free – but make money from ads on their website.
CDL Mentor needed a modern, minimalistic website that worked great on mobile devices, as 70% of their readers accessed the site on the go.
The website had to load fast, especially with the small amount of ads running on it.
They needed to rank well in google for their blog posts and guides in order to get traffic for their ads.
We started by doing an audit of their existing site to determine what elements we wanted to keep and which had to be removed.
We then migrated the site over to a new faster hosting company that allowed the website pages to load faster.
Next, we looked at the existing content and performed an audit to cut the dead weight posts that didn’t help with search engine rankings.
After that we looked at the keyword strategy to make sure we were targeting the right phrases that had a chance of ranking for.
Since the relaunch of the re-designed website, traffic has increased 200% and ad revenue has increased significantly.
The website speed increased from 6 seconds to under 3 seconds.
They are now ranking for several long tail keyword phrases that bring them good amounts of traffic and ultimately ad money.
We continue to work with CDL Mentor by updating, maintaining and looking after their website.